THE TRANSITION HOT DOG
Client
→ PBX
Recognition
Eurobest – Trend Hunter – Contagious
Become a vegetarian in five bites.
More and more people are trying to switch to a vegetarian diet. But the transition from carnivore can seem painstakingly hard.
For Sweden's leading convenience chain, we created a food innovation designed to simplify your journey from meat eater to vegetarian in five bites, the Transition Hot Dog.
The first of its kind sausage, smoothly transitions from being entirely meat-based at one end to entirely plant-based at the other end.