SWEET LOVIN’
Client
→ 7-Eleven
Recognition
AdWeek – The Stable – Medium
Mmmmmm…
In 'Sweet Lovin', we took a deep dive into the cherished Swedish tradition of fika by portraying their affection in a rather literal way.
With quasi-poetic Barry White-inspired voice-over, the campaign highlighted the love for baked goods in general and 7-Elevens beloved brownie in particular.
The provocative visuals were mostly met with love and laughter, except by YouTube. One week after the campaign's launch, they decided to age-restrict one of the videos. Ironically, this only served to draw more attention to the campaign.
