NAILED IT

Client
Volkswagen

Recognition
AdWeek – AdAge

A team and a car that’s anything but ordinary.

For the 2023 Women’s World Cup, we were asked to highlight Volkswagen’s partnership with the USWNT.

While many World Cup ads centered around the players' on-field performances, we chose to explore the identity of the team off the field. 

If one thing is true about the USWNT, it’s that they’re unique. Not just in their success, but in who they are as a group of people.

They’re fun, they’re real, they’re different. Much like the new Volkswagen Atlas, an SUV that’s anything but ordinary.