AN AMERICAN LOVE STORY
Client
→ Volkswagen
Recognition
The New York Times – Forbes – CBS — USA TODAY —AdAge – Adweek
SUPER BOWL
How do you reignite Americans' love for Volkswagen? You remind them that they're the people who built the brand in the first place.
On the grandest stage of all – the Super Bowl – we shared the genuine underdog story of a small car facing resistance in a "bigger is better" nation.
In this coming-of-age story about Volkswagen's evolution from an outsider to a cultural icon the main character is the car itself. Given this, it was crucial that people connected with our protagonist.
To bring this vision to life, we teamed up with the director and longtime Volkswagen collaborator, Lance Accord. Helping us give life to our vision and enhancing the anthropomorphic qualities of the cars.
In the weeks leading up to the Super Bowl, we launched teasers, each giving context to the scenes and historic VW moments depicted in our film.
The Volkswagen brand has embodied a range of ideas over the years.
To highlight this, we made a series of prints spotlighting the American peoples role in the shaping of the Volkswagen brand.
